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~~~~~~~~~~ In its latest report, Retail Industry Online, eMarketer estimates that US internet users will increase their annual online spending from an average $866 in 2001 to more than $1,089 by the end of 2002. The report also notes that sales data from online retailers indicate that repeat customers account for a growing portion of online sales, and these same customers are typically spending more each time they buy online. 25 September 2002 ~~~~~~~~~~ Ask and Answer Instead of looking only at revenue and site visits to determine Web site ROI, consider the following:
Source: The Yankee Group, Boston Check back often for updated web statistics
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